The work, words and photographs of Chris Allwood, a product design director based in Amsterdam.

I'm currently Director of Product Design at Bloom & Wild Group, having previously led design at Treatwell and worked as a product design consultant for products, brands and services such as Lyst, BBC, Boots, Sunspel, Clarks Shoes, John Smedley, Speedo, and Cox & Cox.

I'm all about fostering bonds between brand, product and tech — to ensure brands champion their customer promise, and elevating how this is communicated across all customer touch-points.

Outside of work, I can often be found exploring Amsterdam by bike with my camera around my neck, learning more about the architectural history of the city. Otherwise, I'll be patrolling the middle of the park, receiving the ball on the half-turn, turning defence-into-attack… or just hanging out with my cat.