How LLMs and agents are transforming eCommerce shopping behaviour

I was delighted to be recently invited on a panel to discuss how agents and LLMs are changing shopping behaviours — from how customers discovery your brand and products, to decision making, transaction, and loyalty.

It was great to be part of an open, round table discussion where the antendees were equal partners in the conversation. We are all experimenting in this space and we all have so much to learn from one another.

One thing is clear: there isn't yet consensus, and with that, a good reason why many are still 'waiting' to see how this plays out. But the change is happening, the barriers to agentic-commerce are lowering, and the time to get ready is now.

A huge thank you to Tatiana and Arunima from UXAmsterdam for hosting — you can read the summary of our discussion on Linkedin.

https://www.linkedin.com/pulse/llms-ai-transforming-ecommerce-shopping-behavior-amsterdamux-zmixe/